A museum has no reason to exist without a viewer (hence the development of visitor studies ).
"A museum is a portal for access to ideas and knowledge without the presence of exchange of properties, provides experiences and changes in customers who enjoy the its services, is a networking of skills, ideas, cognitive content. The
user is involved in the production of meanings and media materials (books and places of exposure) are only as structures on which to develop products and intangible values \u200b\u200bthat are born. "
( Gabriele Salvaterra )
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